During its short life, the Electric Colour Company undertook many and varied commissions.

The first of these was the Mr. Freedom shop at 430, Kings Rd, London, which was owned by Tommy Roberts and Trevor Miles. With a minimal brief they designed and installed the shop environment which, within a relatively short time, became a fashion icon.

When Tommy Roberts wanted to move the business to larger premises with different partners, the premises were left to Trevor Miles and after he asked the ECC to create this new shop and it then opened as ”Paradise Garage”. Trevor was given a Ford Mustang by Tommy Roberts as part of the agreement which was transformed into a flocked (hairy) tiger by ECC to complement the shop’s decor – possibly the only flocked car in Europe at that time, certainly the most radical.

Further output from the group included the sign for the facade of Time Out’s offices when they moved to Kings Cross. Another shop Blueberry Hill boutique in the Kings Rd and the first discotheque in Dublin called “Sloopys” followed.

Cast Moulded and pigmented GRP furniture, jewellery and other fashion accessories were also made in the workshop  between more making more public work.

The company were responsible for the customizing of the Piper aircraft which won for Prince William of Gloucester the Italian Grand Prix for design in 1971. Unfortunately Prince William died the following year, when he made an unlucky manoeuvre in the same aircraft.

The company disbanded as a group of 4 in 1972, but Andrew Greaves and Jeffery Pine worked on a further shop for Tommy Roberts in the Seven Dials area of London called “City Lights Studio” 1972-74.

Jeffery Pine continued to design shops.

Their first workshop was in the basement of the house where David Smith lived in Putney. They then moved to Well Street, Hackney the home and studio’s of Rod Stokes and Andrew Greaves. Shortly afterwards, they moved to Phipp Street, EC1, an industrial building in Shoreditch, which gave them enough space to work on a variety of commissions which were being undertaken at this time.

Work from the company appeared in publications including Time Out, Vogue (design for living), Architectural Design, Hot Car, Sunday Times Magazine, LA Times West Magazine.

After the break up of the partnership the members returned to continue with their own artist’s practice which they are still doing today.

exterior of ‘Paradise Garage’ with Trevor Miles’ ‘tiger’ car being given a parking ticket

Visual history | 2012 | Uncategorized | Comments (0)